Escape Game
Understanding Begins with Curiosity.
Challenge
Consultation Becomes a Black Box.
The demand for heat pumps is growing. This is positive for the planet, and also beneficial for Vaillant, even though it increases sales pressure. Craftspeople often find it challenging to confidently explain modern, digital products they are unfamiliar with—such as a new air/water heat pump. The result: insecurity hampers consultation and barriers impact sales figures. What is needed is training that sparks curiosity, makes knowledge accessible, and ensures confident advising. At the same time, it supports driving the energy transition forward through competence that boosts sales.
Solution
Understanding Begins with Curiosity.
The product as an escape game: training through exploration. To understand, one must experience.
The new air/water heat pump becomes the arena for the "Race for Climate", an interactive Vaillant training experience that translates technical knowledge into real-world action. Skilled trade professionals take on the role of agents tackling climate change, solving challenges that can only be completed through hands-on product interaction. A companion app guides learners through the game, offering puzzles, providing context, and unlocking deeper insights. The real highlight: participants experience the product firsthand by opening, inspecting, and operating it, naturally deepening their understanding along the way. Coded clues hidden inside and surprising details ensure every step exercises technical problem-solving, highlights key features, and breaks down barriers. Storytelling, technology, and training work together seamlessly, making complex systems easy to grasp while boosting employee engagement.
Insights
That came from us
01
Learning as a Climate Mission.
The escape game is more than just a tool—it's driven by a clear strategy: motivation through action. The storyline, dramaturgy, and didactic structure are designed to translate knowledge into impact. Its purpose is greater than the product itself: to promote the energy transition through sales competence and, of course, significantly boost sales.
02
Smart Use of Gamification.
Every puzzle, every mechanic, every step in the game are intentionally designed—grounded in educational principles and emotionally engaging. The content reflects real-world consulting scenarios and product highlights. By blending storytelling with tactile experiences, learning becomes a memorable journey—relevant and impactful.
03
App Meets Product.
A mobile app becomes your training assistant, guiding, explaining, and enhancing precisely at the right moment. All content is intuitively accessible, modularly structured, and scalable. The product itself turns into an interactive space—physical, engaging, and tangible. A solution that seamlessly integrates into any learning situation with flexibility.
04
The Strategy Behind the Game.
The escape game is designed for widespread use, be it as a roadshow, station training, or a fixture in the training calendar. The setup, support, communication, and logistics are seamlessly integrated. This ensures the experience functions effectively everywhere – consistently, resource-efficiently, and with maximum impact.
Vaillant escape game
Feedback
The escape game was not just fun, it truly made an impact: we learned, laughed, and discovered solutions together. This is what modern training feels like!
Participants.
Spread across 3 locations
Playtime.
No hours-long training, but rather 30 minutes full of engagement.
Enjoyment Factor
Not just theory, but real action—that's what made an impact.
