We are experts in Learning & Development, and Digital and Brand Experience. But we are much more than meets the eye. We are also strategists, creators, visionaries. Education experts, brand connoisseurs, designers. Architects, developers, unrelenting inventors and dreamers.
But we are, above all, a committed team – and that includes our partners. Together, shoulder to shoulder, for nearly ten wonderful years. YEAH!
Strategy & Innovation L&D
Janine paid off her studies with many tutoring lessons. A job that made her discover her passion for teaching others.
Since becoming a teacher was out of the question, she decided to dive into the world of digital skill acquisition. With almost 15 years of experience in the field, she has seen a lot and believes it is high time to rethink professional training. When coming up with new strategies, she draws inspiration from other fields such as Service Design, Neuroscience or Behavioural Economics.
When she's not developing new training strategies, you will find Janine on the volleyball court or running through the forest, anything that gets her moving!
Brands Janine has worked for:
CUPRA, Commerzbank, Hugo Boss, Lamborghini, O2, SEAT, Volkswagen
CEO | Strategy & Planning
Rubén is our Business Strategist, Operational Planner and one of our two CEOs.
He understands his craft, which he learned from scratch as a communication expert and implemented and perfected in several (digital) agencies.
A balanced mix of Spanish cheerfulness and German candour, Rubén is known for speaking his heart out, having it in the right place and sharing with his team loud and (in his opinion) good music.
As a strategist and planner, you can count on him always having a plan B, often also plans C and D. Our customer guru, he examines our concepts, ideas and solutions with an objective bird's eye view. Rubén knows the field like the back of his hand, be it digitilisation, skill acquisition or training. That's why he never ceases to set the tone and inspire his team with crazy ideas.
His special (and questionable) super power? The ability to memorise lyrics. No song lyrics from the 80s or 90s have a chance of escaping his elephant memory. Especially when it comes to the moonwalk artist's "good" music.
Brands Rubén has worked for:
Deutsche Bank, Eurowings, Hyundai, Lamborghini, Mercedes-Benz, SEAT, Smart, Telefónica, Volkswagen
CEO | New Work & Finance
Philipp is one of our two CEOs and an insider in both worlds: agencies and corporations. He is a jack-of-all-trades: from design and trade-fair conception to personnel and dealer development at the largest car manufacturer in the world.
At Volkswagen, he was responsible for the trainings for market launches and was part of the digitalisation of further training and skill-acquisition measures for employees in the sales department. As a former member of the certification group Gütegemeinschaft Autoberufe, Philipp knows the challenges in car sales well. Today, he is our liaison between the agency culture and global corporation processes as well as our accelerator for new-work and value-based collaboration models.
Born in the Lower Rhine region, he fell in love with the Ruhr area during his youth. He worked as an art director in Cape Town and went to university in his late twenties in Hamburg to return today to the Ruhr.
His vision: to further train employees sustainably so that they become the competitive advantage for his customers and his team.
He is always on the lookout for the most dazzling waves in the world, with the certainty that there are none more beautiful than those of the European Atlantic coast. He embodies the perfectly pragmatic combination of being an utter business romantic and a hands-on dreamer.
Volkswagen AG, Sales and Marketing Deutschland
Brands Philipp has worked for:
AXE (Unilever South Africa (Pty) Ltd), CIVIS Medienstiftung GmbH, L1VE, MLP Hamburg, WDR (Phoenix), WDR2, WDR4, Porsche Sports Cup Deutschland
Strategy & Creation L&D
Jens is our Creative Strategist. He's been in business for 20 years and there is no stopping him when it comes to innovative skill-acquisition strategies. He is a team player through and through, ensures perfection as our quality gate and likes to challenge the status quo, both within the team and for our customers.
Among other projects, Jens was responsible for the development of the training strategy for the worldwide salespeople qualification campaign for the launch of the new Volkswagen Golf, one of Volkswagen's largest training campaigns to date. However, we are fully aware that size not always matters. Yes, the campaign was really awesome but, on top of that, it was truly effective.
His many years of experience, which he gained in digital agencies in the field of customer and user experience, still shine through in his projects today. He sees himself as the target group's advocate, which is always at the core of his work.
His life motto mimics the words of German industrial designer Dieter Rams: "less, but better". This, however, does not apply to his passion: riding road bikes. Less can then be a little more.
Brands Jens has worked for:
Commerzbank, CUPRA, Deutsche Bank, Daimler, Eurowings, Hugo Boss, PV Automotive, SEAT, Telekom, Vodafone, Volkswagen
Strategy & Creation Digital
Already as a child, Matthäus started saving for his first computer. And, thus, his fascination for the digital world and connecting people regardless of their location began with the help of a 166 MHz CPU and an AOL Internet connection.
Professionally, he first tried his hand at event management focussing on connecting real and digital experiences. Later, he broke away from this branch and concentrated on the strategy and conception of digital experiences. Among other things, he oversaw the development of the training platforms used worldwide for SEAT and CUPRA.
Along the way, he and some friends tried their luck launching a chatbot app as their first start-up, but this is probably more of a story for a Fuckup Night.His enthusiasm for technology and emotional experiences make him our expert for Strategy & Creation Digital.
And there’s much more to him in private. Some might call his love for the Bayern Munich football club another misstep along the way, but you should ask him directly, along with any TV show recommendations. He also swears to be a great cook, but we'll just leave that at that.
Brands Matthäus has worked for:
BASF & Merck, BMW, CUPRA, Eurowings, Hyundai, SEAT
Timo is part of our project management team and brings every project to fruition with his Swabian composure. And, as befits a helmsman, he always maintains an overview of everything that’s happening.
He began working full time in 2017 while completing simultaneously a business course on Marketing and Communications and a Bachelor’s Degree in Marketing and Digital Media at the FOM in Düsseldorf.
Timo started out in event management, but quickly realised that his vocation lied in the digital world. This is the reason why he switched to Digital Experiences and has since been managing projects with a focus on digital training: from microlearning to training campaigns. And, when he starts with his favourite topic, digital learning platforms, there’s no stopping him.
Timo balances out his professional expertise in digital media with sport. As a sporty enthusiast all around, he also wants to teach the team his favourite sports such as climbing, snowboarding and surfing. We're curious to see if he can pull it off.
Brands Timo has worked for:
CUPRA, Hyundai, smart & SEAT
Mara is our happy soul from Cologne. Okay, she grew up in the USA and in the Eifel, but always with the Cologne cathedral in her heart. She discovered her organizational talent at an early age and kept her little sister in check on the family farm.
In the meantime, Mara is a marketing specialist and can organize the whole world from the spot.
Endless timelines and large budgets are easy for her, and she also manages to keep the team on track with lightness and a lot of heart. And when she stands in front of you in her magnificent glittery Doc Martens and makes it clear that various deadlines still have to be met this week, you can't help but be grateful for her work. And it's not just us who are grateful, her clients have also managed to get through even the most difficult projects with her help.
Of course, Mara's love of carnival is also part of her Cologne nature. With over ten costumes in her wardrobe, she is well-prepared for every carnival.
Brands Mara has worked for:
CUPRA, Eurowings, Hyundai, Merck, Porsche, SEAT
Strategy & Creation Brand
A German-speaking Belgian, Pascal took his first steps in the world of project management on the political stage in Brussels. When he felt limited in his inventiveness, he moved out to creatively live out his love for brands.With a keen sense for the interplay of strategy and creativity, he has been working for many years as a creative enabler for international teams and brands (including Audi, AEG, Henkel, Volkswagen), helping them find suitable solutions: value-creating brand interactions internally and externally.
Brands Pascal has worked for:
AEG, Audi, Daimler Mobility, Henkel, Mercedes Benz, Volkswagen
I did it my way …
Bennet stands for determination and tenacity. It's not only his head that decides, but also his gut.
What we particularly appreciate about him: Bennet does not seek the path of least resistance and has little desire to compromise in this respect.
Would an example be helpful?
Bennet took time off from his actual job at an automotive company to study business psychology in Cologne. At the same time, he is getting a taste of start-up life and supports us as a student assistant in content management.
When asked why Bennet has left Wolfsburg and corporate life behind for the time being, he answers simply: "I still want to invest more in my own development, broaden my horizons and, to be honest, after many years in Wolfsburg, I also felt like I needed a little big city life."
In concrete terms, this means that Bennet not only perfectly embodies what we stand for as SAPERED, but also often runs into Mara in one or the other of Cologne's bars.
Because we also realised that quite quickly: With his way of partying, Bennet perfectly suits us as well.
Brands Bennet has worked for:
SEAT, SKODA & Volkswagen
From the school desk directly to SAPERED.
At the young age of 18, Carlos is at the beginning of his career. However, he is not afraid to get involved in the very big topics. Carlos combines his degree in Business Informatics with his work at the office as a student trainee.
Whether in content management for Hyundai, video editing, in the preparation of our website relaunch or as a catalyst in our internal retros: everything that Carlos does is well thought through. He impresses us with sound opinions and fresh ideas.
Family and friends play an important role in his private life. He rides a motorcycle, plays the piano, goes to the gym and gives private lessons. He also enjoys spending some nights with friends in front of the computer. And so that the youngster doesn't just use his PC for playing around, he puts his skills to good use in our digital team. Yay!
Brands Carlos has worked for:
CUPRA, Hyundai, Novelis & SEAT
Product Owner | Sales
Jeannine is part of our project management team and a true Jack of all trades.
Her passion is sales and everything that goes with it. It is also where she centred her efforts from the start: beginning with office work, she then switched more than 10 years ago to software sales with intermediate stations in online marketing and key account management.
Her super power? Jeannine explains complex issues easily because she finds zeros and ones simply sexy. And, after spending some time with her, so will you! Wanna bet?
Her favourite quote is: "what you wish to ignite in others must first burn within yourself" and you can clearly see why. Jeannine never let's go.
She fills her free time with weight training, horseback riding, fitness boxing and running, activities no less exciting, but rather more analogous. If she runs fast enough and the children behave, there may even be time for an audio book. And the longing wish of 27-hour-long days. At the very least.
Brands Jeannine has worked for:
CINQUE, comma, Hugo Boss, pixi Versandhandelssoftware, OXID eShop
After graduating in Graphic Design and Visual Communication, Patrizia, who prefers to be called Patti, asked herself the big question: And now what?
The only thing that was certain was: "Anything, just no advertising agency, please!"
She didn't want to advertise the next remedy, the next hand cream or the latest model of a product, of which the previous version was already sh**.
Patti discovered her passion for UX during her degree. With it came the desire to find a digital job à la Gyro Gearloose. But what does this entail? A job where Patti can use her skills in design and UX to solve real challenges by tinkering, trial and error and by doing things differently. When thinking about her dream job, the topics of "social interaction" and "digital learning" were always popping up. How can people learn from each other while sitting alone in front of their desk or on their couch? Why does a "Can you please help me for a second?" in digital space come so much harder than at the desk in the office?
An Insta job advertisement later and Patti is part of the SAPERED UX team, contributing her creative power to our (digital) concepts. Digital learning thus meets the best possible user experience. And still, Patti always tries to answer the same question: How can we learn from each other? How do we promote social interaction in digital learning environments?
In her private life, Patti is open to all new things: from good novels to handball, through to anime series, boxing and philosophy... She can be enthusiastic about many things: after all, output needs input.
Let's be honest:
When we hired Sheila (cliché alert!) we hoped that her Filipino roots would imbue the office with holiday vibes and a relaxed atmosphere.
Now we know better.
Sheila comes from the Ruhr area, meaning she doesn't beat about the bush, but her heart is in the right place. She takes on tasks, she organises, she plans, she is proactive, she does. She always knows the state of our accounts and makes sure that our CEOs do their job.
You get the idea. For Sheila, punctuality is a discrete quantity and order is not a flexible concept. That may sound like the depiction of a square headed person, but it actually isn't.
In her free time, Sheila is wonderfully spontaneous, prefers to spend her time with her family and friends, with a glass of wine in her hand while bouldering or with a book to accompany her on a bike ride. However, maybe we just got a little confused here. You know what we mean...
Sheila is our fairy godmother and our sunshine.
Ha, cliché box checked!
Brands Sheila has worked for:
Regus, Peek & Cloppenburg, Anson's, Douglas
Principles over benefit. Our moral principles are sacred.
For us, the highest form of appreciation is empathy and honesty. We look out for each other and have the courage to admit our flaws. If you ask for help, you get it. We respect the vulnerability of others.
SAPERED is founded on trust. We can only function as a strong community if we can rely on our colleagues unconditionally. We mean what we say, and we stick to it.
Unity is strength. We are very different, and we use it to our advantage. Together we can go much further.
We rely on self-determined work and the greatest possible creative freedom. Everyone in our company bears responsibility for this: for themselves, for our company and for our environment. We harmonise economic, ecological and social interests.
We think in terms of opportunities and have the courage to embrace change. New concepts and technologies drive our innovative hearts and minds.
We question, want to understand and learn from our mistakes. This is how we continue to develop, become more effective and set the course for our future.
We act out of conviction and are passionate about what we do. There ain't no mountain high enough when it comes to following our passion. Our energy is contagious.
We always deal with people, ideas and events impartially. We are open to breaking new ground and adopting different perspectives.