Your company’s products and services might be as good as they come, but we have found out that people don’t buy products or services. They buy solutions to a problem and in doing so want to identify themselves with certain values – in B2C as well as in B2B. This is why the brand is an essential success factor:
- It expresses what the company and the people behind it stand for.
- It gives abstract organisations and concepts a recognisable face.
- It is an anchor in a rapidly changing society and economy, in which companies play a driving role and by which they are affected at the same time.
- It creates an identity that outlasts even fundamental product and offer changes.
Even in times of digital touchpoints, the people behind the company remain a central factor in how customers experience a company. They shape its brand and represent it. But to do so, they need to know the brand identity of their company and identify with it.
To achieve this, we combine employee qualification and brand experience. This way, we make the shared vision tangible, to convince employees of it in the long term and to close the experience gap between desired and actual brand experience. This also includes optimising the employee experience together since, for employees to be able to inspire others about a brand and the company behind it, they must be enthusiastic about it themselves.