Interactive workshops on brand, product and competition
Hyundai representatives were able to interact directly with the participants using a virtual studio. For example, Jürgen Keller (Managing Director Hyundai Motor Germany) and Christina Herzog (Marketing & Press Director) gave insights on the brand strategy and the positioning of the IONIQ brand in an intensive workshop. The highlights of the new IONIQ 5 with a focus on perfect preparation for sales pitches were just as much a topic as preparation when discussing the most important competitors.
Gamification as an immersive element
For us, gamification is not a buzzword, but a format that offers participants a completely different approach to learning content and dynamises interactions. For two weeks, the salespeople participated in our “Quiz Walls”. In a race against time, they had to prove their skills in a competition amongst all participants. As the time ran out, the number of points for the correct answer also decreased. We had a total of six winners.
Digital web-based training and hands-on experience
We organised two web-based training (WBT) courses on the IONIQ 5 and its competitors in which a lot of information was delivered in a concise and understandable way. Strongly visual, interactive, paired with quizzes and videos, the salespeople received exactly the information they needed to give their customers the best possible advice. Some of the topics discussed were charging times, ranges and battery technology, assistance systems or connectivity. In the second WBT, we took a closer look at the three strongest competitors and highlighted the strongpoints of the IONIQ 5.
A special highlight was the hands-on experience, in which the digital and physical world merged. The salespeople could scan a QR code on the car and initiate an interactive vehicle tour via smartphone or tablet. The tour focused on valuable insights that help to clearly communicate customer benefits during the sales pitch.
The grand finale: a digital live event
It’s show time! Out of a light tunnel, the IONIQ 5, driven by Jürgen Keller, impressively conquered the Control Centre. At the end of the iMission, the car opened the live stream as a star and then made room for a thrilling programme. Moderated by Chris Brow, the participants experienced over 90 minutes of exciting talks with the protagonists of the product training, music from Fresh Music Live, JP Kraemer as a surprise guest and their own appearance in the spotlight during the award ceremony.
In the closing live stream, Jürgen Keller and the management team addressed the major future issues and gave a sneak peek of what Hyundai has in store for us.
The closing live stream thus offered the perfect end for the IONIQ 5 product training. The combination of entertainment, exchange of experiences and a preview of Hyundai’s future missions was very well received by everyone involved. This was also confirmed by the subsequent positive feedback on our training. iMission complete!
Facts & Figures der iMission IONIQ 5
- Go-live of iMission IONIQ 5: May 2021
- Closing live stream: June 2021, duration: 90 min
- 1,090 participants logged on the Virtual Training Cockpit
- 89% of the participants completed the product training
- 4.3/5 stars average rating
- 4.6/5 stars for the IONIQ 5 hands-on experience
Who came up with this? Mac Gyver? No!
SAPERED implemented all digital touchpoints of the training: from the interactive workshops or the gamified elements such as the ‘Quiz Wall’, to the web-based training and the streamed live event… all in cooperation with BAM Digital Solutions.
A very big thank you goes to those responsible on the Hyundai side, who have placed their trust in us throughout the entire duration of the project - and beyond: Andrea Zlotowitz, Oliver Faller and Nina Oth. We are really looking forward to shaping the future of the Hyundai Training Experience together with you.
IONIQ 5 goes Hollywood - Here´s the link to the trailer