What’s the project all about?
At Vaillant, ecological sustainability isn’t just a buzzword but actively practised.
Commercial success and responsibility for the environment and society go hand in hand.
SAPERED’s ethos is identical, so the enquiry we received a few weeks ago quickly sparked our interest. As part of an incentive event, Vaillant was seeking ways of making trade partners more familiar with the products. At the same time – and this is the particularly interesting part – we were asked to turn the brand DNA into an experience.
How did we do it?
In four mini games about heat pumps, trade partners acquired more than just product knowledge. Helpful advice and practical tips for everyday use and pitching to or advising customers rounded off the experience.
In hands-on sessions, participants were asked to join pieces of the puzzle (quite literally) that constitute a pitch in a meaningful way. Images in the iOS app we programmed showed whether they’d completed the task correctly and provided more information into the bargain.
An open vent boiler as an escape game
Those taking part were particularly fired up by our escape game.
Based on traditional escape rooms, the EcoTEC plus became our playing field.
As part of an exciting storyline, preventing the polar ice caps from melting or the Gulf Stream coming to a halt were just some of the goals participants fought to achieve.
To do so, they decoded encrypted voice messages, went in search of secret hiding places and solved one or two puzzles.
In this respect, our iOS app also offered us countless opportunities to branch out into a digital space too. Alongside the storyline, it also included puzzles, hints and, of course, the score.
But why are we so pumped to tell you about the project?
In our training sessions, we don’t just try to convey (product) expertise sustainably.
We’re constantly thinking about how to turn brand identities into experiences.
Regarding the Race for Climate, we placed the new products on a value platform that Vaillant and its sales reps share. And to turn up the heat, we added an extra digital layer to the analogue space as well.
To be continued – as long as Vaillant forgives us for the puns in this post! If that’s not the case, we certainly enjoyed getting our fingers burnt…